Sunday, November 28, 2010

Companion Books Part II

(Read Part I here.)

We hear a lot about branding in the publishing business these days, and it’s especially important when an author is writing a series of books based on one character. Do you remember when Disney created a song for Winnie the Pooh and the Honey Tree? Although it was an animated featurette, the lyrics cleverly branded the Winnie-the-Pooh franchise:

Deep in the hundred acre wood,
Where Christopher Robin plays,
You'll find the enchanted neighborhood,
Of Christopher's childhood days.
A donkey named Eeyore is his friend,
And Kanga, and little Roo.
There's Rabbit, and Piglet, and there's Owl,
But most of all Winnie-the-Pooh.

Tubby little cubby all stuffed with fluff.
He's Winnie-the-Pooh.
Willy, nilly, silly, old bear

Written by: Richard M. Sherman and Robert B. Sherman © 1963

(An author should be so lucky!!)

Winnie the Pooh was a groundbreaker in children's literature, but the tubby little cubby also started my lifelong passion for critter characters. I love, love critters! Here's one of my current favorites. Note how each book cover in the series concentrates on Llama Llama's expressions. His moods make me giggle:

Llama Llama Holiday Drama
Written and Illustrated by Anna Dewdney

Llama Llama holidays.

Jingle music. Lights ablaze.

How long till that special date?

Llama Llama has to wait.

Llama Llama Misses Mama
Written and Illustrated by Anna Dewdney

Strange new teacher.

Strange new toys.

Lots of kids and lots of noise!

What would Llama like to do?

Llama Llama feels so new . . .

Llama Llama Mad at Mama
Written and Illustrated by Anna Dewdney

Yucky music, great big feet.

Ladies smelling way too sweet.

Look at knees and stand in line.

Llama Llama starts to whine.

And my personal favorite:

Llama, Llama Red Pajama
Written and Illustrated by Anna Dewdney

Llama, Llama red pajama

waiting, waiting for his mama.

Mama isn't coming yet.

Baby Llama starts to fret.

(The Llama Llama doll is available at MerryMakers, Inc.)


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